We will add: Let's the real fun with Electric Cars begin! Fisker Karma is the ultimate EV marketing machine and it will start its A-List parade in the mass media very soon.
"Our ultimate marketing machine for Electric Cars - Fisker Karma is in action now. Luxury segment of Electric Cars will be driven by the Apple's social status recognition on steroids in this case. CBS's placement of this product in the context of "Internet mogul played by A-list celebrity" will make the headlines and real celebrities will be making news with Tesla Model S and Fisker Karma.
Family market will be driven by Nissan Leaf, GM Volt and upcoming Renault and Ampera in Europe. New fashion will help us to cross the gap from early adopters - who are not driven by the primary cost of ownership concerns - into the mass market stage, when the benefits of the electric Cars will be apparent. Technological advance will ensure that celebrities are up to something here again like with iPods few years ago."
Solid-state Lithium batteries looks like the name of the game in Electric Cars world now. Toyota has recently announced its revolutionary technology, which promise 1,000 km range per charge and DBM Energy still makes headlines in Germany about its wonder Lithium battery Kolibri availible now.
ANAHEIN, CA - October 18, 2011: Fisker Automotive is pleased to confirm that the 2012 Fisker Karma sedan has received emission certification and fuel economy ratings from the US Environmental Protection Agency (EPA), allowing the company’s dealers to begin selling the car to customers immediately in most states.
As the first luxury sports sedan on the market with a range-extended electric powertrain, the Karma creates an alluring class of its own. It blends supercar performance and luxury with a tailpipe CO2 output that is comparable with today’s conventional compact hybrid cars.
The EPA – with its newly formulated methodology for rating electric vehicles - found that, when running in electric mode, the Fisker Karma sedan achieves the energy equivalent of 52 miles per gallon city/highway combined. The Karma sedan’s 52 MPGe is close to the Obama administration’s mandate of an industry average goal of 54.5 mpg by 2025, demonstrating that Fisker Automotive’s Electric Vehicle with extended range (EVer™) powertrain technology clearly represents the future for the automotive industry.
The Karma’s all-electric range was found to be 32 miles by the EPA under its test criteria. To put that figure in perspective, a Karma driver with a 40-mile commute who starts each day with a full battery charge will only need to visit the gas station about every 1,000 miles and would use just 9 gallons of gasoline per month.
Fisker’s own analysis suggests that many Karma drivers will actually experience a longer all‑electric range under most every day driving conditions. Research also reveals that more than half of American’s have a daily commute of less than 32 miles, a comfortable distance for the Karma to run in electric-only mode from a single charge.
“We are delighted to have EPA certification and fuel economy ratings that verify the Karma’s remarkable green credentials.” said Henrik Fisker, CEO and co-founder of Fisker Automotive.
“As with all electric vehicles, range varies greatly on the conditions of the road and how you drive the car. We firmly believe that most owners will get up to 50 miles of driving range on a single charge and will use our electric-only mode most of the time they drive the car, thereby running on zero emissions. Overall, we are very pleased with the results of EPA’s tests. The Karma is a groundbreaking product with a unique powertrain.”