"National governments will make this process even more destructive for margins: they will support by all means national automakers and once success for EVs will be apparent moves in the affordability could be very dramatic. It will be extremely positive for our Next Big Thing and development of EVs' Value Chain as a whole, but shareholders in these companies could wait for a long time to be actually rewarded. Brands which can position itself with pricing power could be the answer: Tesla and Fisker once public could be an example, but they will not be able to achieve economy of scale on the other hand. Once initial excitement for EVs will be settled and sales and profits will matter again you will have to do a very good homework in order to separate winners from the losers."
Tuesday, April 6, 2010
MADRID — Spain says it will invest $790 million in promoting and developing production of electric cars over the next two years.
Prime Minister Jose Luis Rodriguez Zapatero said Tuesday that Spain hoped to have 20,000 electrical and hybrid vehicles by 2011, 50,000 by 2012 and 250,000 in circulation by 2014.
Automaker Renault agreed last year to make the Spain’s first electrical car in 2011 at its Valladolid plant.