We are still waiting when Steve Jobs will get down to the real issue and save the world literally with EV iCar from Apple. Germans are not very emotional people, but their predictions about Peak Oil are very chilly. Nissan Leaf comes soon on the roads and we think that the idea will not be so far stretched after all.
"We expect consumers to shift - on a mass scale - from CVs to EVs, with proof that technology is viable and can provide the same utility but with a Better Experience. The Emotional Drive will be the driving force of this switch of consumer preferences.And here is where the almighty Steve Jobs and Apple can drive our hearts to open our wallets even during the recessions."