Electric Cars are slowly making its way into the media spotlight. UK is very serious about Peak Oil situation with Energy Secretary openly discussing the issue. There are a number of programs to endorse electric mobility in the country.
"We expect consumers to shift - on a mass scale - from CVs to EVs, with proof that technology is viable and can provide the same utility but with a Better Experience. The Emotional Drive will be the driving force of this switch of consumer preferences."
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