Commercial fleets will be the way to mass market of EVs - with volume cost of lithium batteries will go down and it will lead to mass adoption.
"Ideal market situation for the new disruptive technology to create a life time investing opportunity is when Demand for product or service is already there and you are able to deliver it in a new way, which will be more appealing to Existing consumers of this product or service. You have a dramatic shift in consumer preference and are gaining a market share in a tidal wave fashion by shifting consumers from existing providers to the new product or service place. You do not have to teach the market and prove that they need this product - you just need to prove that the new technology you are putting in place is viable to deliver the Better Experience."
Autopia:
Avis is following Hertz into the EV arena, promising to offer Renault electric cars to customers in Europe next year. The deal announced today means Renault-Nissan will have cars with cords in rental fleets on both sides of the Atlantic.
“Avis is an important long-term partner for Renault, so we are thrilled to be able to expand our offering with the company to include electric vehicles,” Uwe Hochgeschurtz, senior VP of corporate sales at Renault, said in a statement. “We are confident that the partnership will play an important role in enabling customers to experience the new technology and learn about the environmental benefits of electric vehicles, which are sure to become a significant alternative for car travel in the future.”
Earlier this month Hertz said it would add the Nissan Leaf electric vehicle to selected fleets in the United States and Europe next year. Renault owns Nissan, and company CEO Carlos Ghosn is among the loudest EV advocates. Renault will roll out four EV models in the coming years beginning in 2011 with the Fluence Z.E. (”Zero Emission”) sedan (pictured) and the Kangoo Express Z.E., a small delivery vehicle.
Those cars are conversions of existing internal combustion cars. Renault also is designing to EV-specific vehicles, one based upon the Twizy Z.E. concept and the other a riff on the Zoe concept that has so many French parents in a lather."
“Avis is an important long-term partner for Renault, so we are thrilled to be able to expand our offering with the company to include electric vehicles,” Uwe Hochgeschurtz, senior VP of corporate sales at Renault, said in a statement. “We are confident that the partnership will play an important role in enabling customers to experience the new technology and learn about the environmental benefits of electric vehicles, which are sure to become a significant alternative for car travel in the future.”
Earlier this month Hertz said it would add the Nissan Leaf electric vehicle to selected fleets in the United States and Europe next year. Renault owns Nissan, and company CEO Carlos Ghosn is among the loudest EV advocates. Renault will roll out four EV models in the coming years beginning in 2011 with the Fluence Z.E. (”Zero Emission”) sedan (pictured) and the Kangoo Express Z.E., a small delivery vehicle.
Those cars are conversions of existing internal combustion cars. Renault also is designing to EV-specific vehicles, one based upon the Twizy Z.E. concept and the other a riff on the Zoe concept that has so many French parents in a lather."
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