Wednesday, January 20, 2010

EVs mass market: EU to introduce electric car initiative TNR.v, CZX.v,, LI.v, RM.v, WLC.v, LMR.v. SQM, FMC, ROC, RNO, BMW, DAI, BYDDY, NSANY,

"Building a robust clean energy sector is how we will create the jobs of the future, jobs that pay well and can't be outsourced," Obama said."This initiative is good for middle-class families. It is good for our security. It is good for our planet," he said.

"You have to be very selective on every company in this sector: Majors will be still driven by CV sales and even meaningful growth in EVs' part of the business will be diluted in share performance. These automakers can actually decide to be very aggressive with EVs business model: they can lease batteries with a very attractive terms and accommodate pricing in order to squeeze all newcomers into the sector to gain a market share. National governments will make this process even more destructive for margins: they will support by all means national automakers and once success for EVs will be apparent moves in the affordability could be very dramatic. It will be extremely positive for our Next Big Thing and development of EVs' Value Chain as a whole, but shareholders in these companies could wait for a long time to be actually rewarded."

Competition is open: who will be Electric Cars capital of the world: China with its control of REE and BYD with other dozen cars ready to go, Japan with Toyota moving to secure the Lithium supply and Nissan with Leaf or Europe with Renault, Mercedes, BMW, Audi and "Europe wide plan for Electric Cars"? If this plan will follow the lead of France: Americas will need to move very quickly in order not to lose in Electric race - apart from GM Volt, which will not be very aggressive on its numbers in production as we understood it, Tesla and Fisker will not make it for the EV mass market. Foreign automakers supported by the home markets will be able to cut costs and move quickly into U.S. auto market filling the gap. Where is U.S. wide plan for Electric Cars?

RONAN MCGREEVY in Strasbourg
A new initiative to launch a Europe-wide plan for an electric car will be launched as part of the Spanish presidency of the EU next month.
Spanish rime minister José Luis Rodríguez Zapatero, whose country currently holds the EU presidency, said there was a need for a pan-European strategy to produce a viable electric car.
Mr Zapatero said he had met some of Europe's biggest car manufacturers in recent days who impressed upon him that the EU should take a lead in developing electric vehicles.
The outcome of the meeting will be unveiled in San Sebastian on February 8th.
The European Commission is already working on its proposals for electric cars which the Commission President José Manuel Barroso described as a "very important" part of its green strategy.
Mr Zapatero told MEPS in the European Parliament that the car industry was already going huge change and there was a need for a co-ordinated response and a common strategy.
He said competitors such as China and Japan would have the advantage unless EU car manufacturers had the right incentives to invest in electric vehicles.
"It was felt to be fundamental that there should be co-operation of efforts in developing the electric vehicles among all EU countries with the commission taking a lead in developing electric cars," Mr Zapatero said.
He added that there was a need for a regulatory framework to provide financial support for electric vehicle manufactures, common standards and technologies without which it will be "difficult for Europe to take a lead in this area."
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