Saturday, March 06, 2010

EVs mass market: Tata's New Electric Nano a Hit in Market TNR.v, CZX.v, LMR.v, WLC.v, RM.v, LI.v, SQM, FMC, ROC, TM, TTM, BYDDY, NSANY, F, DAi. BMW,

"Ideal market situation for the new disruptive technology to create a life time investing opportunity is when Demand for product or service is already there and you are able to deliver it in a new way, which will be more appealing to Existing consumers of this product or service. You have a dramatic shift in consumer preference and are gaining a market share in a tidal wave fashion by shifting consumers from existing providers to the new product or service place. You do not have to teach the market and prove that they need this product - you just need to prove that the new technology you are putting in place is viable to deliver the Better Experience."

"The world's cheapest car goes electric at the Geneva Motor Show 2010. Indian based Tata made big waves two years ago with the introduction of the Tata Nano with the ultra-low price point of $2,500. The new Tata Nano EV is set to become the world's cheapest electric car. The Tata Nano EV will seat four passengers. It will have a predicted range of up to 160km and an acceleration of 0-60km/h in less than 10 seconds. Tata also offers up the Tata Indica Vista EV electric ar. Its super polymer lithium ion batteries provide a predicted range of up to 200 km and acceleration of 0-60 kmph in less than 10 seconds. There is no information yet on the price and availability of the electric Tata cars. Via the Tata site. More Geneva 2010 News."

Nano EV could make our Green Mobility Revolution reality very fast, places like China and India will determine the future of electric cars, with volume prices for batteries will go down and consumers will switch to the new technology providing the same service - mobility, but with new emotional connection: it is Green, it is Electric and it has normal utility functions of a conventional vehicle with CE. Every one of this small, but very desirable in India EVs will have to have a battery, a lithium one, and the price of lithium in that battery is below 1% of the total cost - this is our Next Big Thing in the making.

NEW YORK (TheStreet) -- Tata Motors(TTM) ADRs surged 3.7% to $18.40 after the Indian automaker unveiled the electric version [pictured above] of its Nano "people's car" at the 80th Geneva International Motor Show.
The Tata Nano Electric Vehicle -- or Tata Nano EV -- will seat four and is expected to have a range of up to 160 kilometers (or 100 miles) and an acceleration of 0 to 60 kilometers per hour (0 to 37 miles per hour ) in under 10 seconds. The vehicle will run on lithium ion batteries.
"Electrification will be an integral part of our initiative to launch environment-friendly vehicles," Tata Motors Vice Chairman Ravi Kant said.
The company hasn't specified when the electric Nano will be coming to the U.S. and Europe. Its predecessor, the Nano, has been dubbed the world's cheapest car at a price of around $2,500.

The Nano is now being delivered to the first 100,000 customers in India, and could reach the U.S. market within three years, its chairman Ratan Tata said earlier this year.
The U.S. model however would likely include modifications, like larger engines to appeal to the U.S. market.
Tata's stock has been steadily climbing over the past 52 weeks, up about 444% during that period.
Reflected in this increase is Tata's report that its total sales, including exports, of Tata commercial and passenger vehicles in February were 69,427 vehicles, a growth of 58% over the 43,811 vehicles sold in February 2009.
About 1.7 million Tata shares are changing hands midday Friday versus Tata's three-month average trading volume of about 1.4 million.
Tata peers have advanced in midday trading as well. Toyota(TM) ADRs have risen 1.4% to $76.50 and Daimler(DAI) stock has jumped 3.2% to $44.90.
S&P on Thursday reiterated its hold opinion on Toyota, given its reduced visibility, while raising its fiscal year 2011 earnings estimate by $1.06 to $3.25. S&P has also raised its price target for Toyota by $8 to $90.
"February new vehicle sales exceeded expectations, but we still expect TM to pay a price, both reputationally and literally, as it works to regain consumer trust," S&P analyst Efraim Levy noted. Levy raised his guidance and price target "with our outlook for improving global demand, and on TM's continued cost cutting, albeit weighed down by vehicle quality concerns and related increases in marketing costs."
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