Google's customers are all linked to consumers, who are losing their purchasing power by the hour in recent recession. ROI on advertising is falling, Google's customers are cutting ADs spending, debt financed prosperity has lifted all boats and Google's ad campaigns looked like justified before, but now results are not so apparent: customers do not have money or maybe Google was never so effective to attract them after all?
"...speaking at the Bear Stearns Media Conference in Florida, Tim Armstrong, Google's president of North America advertising and commerce, said that the recent slowing in paid clicks "was intentional on our part" and will result in "a long-term benefit for our business."
That's because recent quality initiatives at the company have resulted in fewer unintentional clicks and a higher number of "conversions," or revenue generated by intentional clicks, according to Armstrong.
"Conversions actually go up for advertisers, which is positive, but there are less clicks overall," he said."
"...speaking at the Bear Stearns Media Conference in Florida, Tim Armstrong, Google's president of North America advertising and commerce, said that the recent slowing in paid clicks "was intentional on our part" and will result in "a long-term benefit for our business."
That's because recent quality initiatives at the company have resulted in fewer unintentional clicks and a higher number of "conversions," or revenue generated by intentional clicks, according to Armstrong.
"Conversions actually go up for advertisers, which is positive, but there are less clicks overall," he said."
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