Ford has started with a very low profile launch of its pure Electric Focus - it was more like a compliance car than the proper aggressive mass market proposition. But the recent headlines about major investments in electric cars by Ford make us to reconsider our previous judgement about the real intentions of the company.
The Wall Street Journal:
Ford Ramps Up Electric-Car Development
Ford said it is investing $135 million to construct an advanced electrification center in Dearborn that will employ 1,000 engineers.“This rapid growth is going to have a major impact on our development capabilities, said Joe Bakaj, Ford’s vice president of Powertrain Engineering.
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