"Pike Research report -As the global market for electrified vehicles grows rapidly over the next several years, lithium ion (Li-ion) batteries in a variety of chemistries will be the technology of choice for auto manufacturers." - this is the most important take out for us and our investment strategy from this report. We have mentioned before that auto makers have confirmed this choice of Lithium-ion technology on a number of auto shows. Another important message is a growth rate of this market expected by this company: from $878 million estimated in 2010 to 8 billion in 2015. It means an explosive growth for Lithium Demand if these estimations are valid. Big stakes will be taken in the big game. More about introduction to the sector is in "BBC Rare earth: The New Great Game"
Another big player enters the battery market for Electric cars, Pike Reseach report is very bullish on the market with projected growth of almost tenfold within next five years, secured Lithium supply will be next big game in this market.
"Sony to enter car battery market: Stringer
December 3, 2009 -->
Sony CEO Howard Stringer speaks to reporters at a round table meeting at the company's headquarters in Tokyo. Stringer said Sony will tap the car battery market amid growing public attention to green cars such as electric cars which would not emit gases responsible for global warming while on the road.
Sony Corp. will tap the rechargeable car battery market amid a growing focus on electric cars and green auto technology, chief executive Howard Stringer said Thursday.
"The energy business is obviously -- given the nature of the world we live in -- going to be a growth area," Stringer told reporters.
"We are going to put some of our own money into it and move quickly ... to see if we can find a place that makes sense for us," he said.
Japanese carmakers have invested heavily in developing hybrid, electric and fuel efficient cars that produce lower or no greenhouse gases blamed for global warming.
Toyota Motor has set up a business with Panasonic to produce lithium-ion batteries, while Nissan Motor and electronics giant NEC have also jointly set up a battery company.
"Somebody said to me, well, battery makers have car deals," said Stringer.
"If you produce the right battery, if you produce it, they will come," he said.
Sony has booked a net loss of 26.3 billion yen (290 million dollars) for the fiscal second quarter through September, hit by weak demand for televisions, cameras and other electronic devices.
It forecasts a net loss of 95 billion yen for the year to March.
However, Stringer said sales in the US holiday season had been brisk so far, especially of the PlayStation 3 game console and Blu-ray disks.
(c) 2009 AFP"
Sony CEO Howard Stringer speaks to reporters at a round table meeting at the company's headquarters in Tokyo. Stringer said Sony will tap the car battery market amid growing public attention to green cars such as electric cars which would not emit gases responsible for global warming while on the road.
Sony Corp. will tap the rechargeable car battery market amid a growing focus on electric cars and green auto technology, chief executive Howard Stringer said Thursday.
"The energy business is obviously -- given the nature of the world we live in -- going to be a growth area," Stringer told reporters.
"We are going to put some of our own money into it and move quickly ... to see if we can find a place that makes sense for us," he said.
Japanese carmakers have invested heavily in developing hybrid, electric and fuel efficient cars that produce lower or no greenhouse gases blamed for global warming.
Toyota Motor has set up a business with Panasonic to produce lithium-ion batteries, while Nissan Motor and electronics giant NEC have also jointly set up a battery company.
"Somebody said to me, well, battery makers have car deals," said Stringer.
"If you produce the right battery, if you produce it, they will come," he said.
Sony has booked a net loss of 26.3 billion yen (290 million dollars) for the fiscal second quarter through September, hit by weak demand for televisions, cameras and other electronic devices.
It forecasts a net loss of 95 billion yen for the year to March.
However, Stringer said sales in the US holiday season had been brisk so far, especially of the PlayStation 3 game console and Blu-ray disks.
(c) 2009 AFP"
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