We will post a few videos to address a general need for market education on Electric Cars 101: technology, lithium batteries, their safety, reliability and experience of electric drive. The main message is that you do not have to compromise on comfort and safety in order to be green, if your car is produced like GM Volt on the following Videos. There are models of Electric Cars from different automakers with different level of comfort and price to be paid for it.
The first battle for market place is open: GM is positioning its Volt as "a better Electric Car" - we guess better than Nissan Leaf - pure EV, because GM Volt has a range extender (CE powered generator) to address "Range Anxiety". It will be interesting to see Nissan Leaf reply in its AD campaign. We think that both concepts will have its space in the market place, at first GM Volt will be more appealing in US and Canada with its vast distances vs Nissan Leaf adoption in more compact urban space of Europe, later with further development of the lithium batteries pure EVs like Nissan Leaf will start to take over, due to cheaper (when powerful lithium battery will cost less that EC generator pack) and more reliable composition. Our investment thesis Electric Cars Value Chain will benefit with all these concepts on the roads.
Get connected to the Electrification in action Videos on all aspects of GM Volt Technology and Lithium battery:
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