Should Google consider really concentrate on their Core Product - Search and try to diversify Revenue streams within that expertise, Google would stay with us for years to come, with different valuation - lower market cap, but with dominant market share at least in Search. After their recent move on the field of MSFT I am not so sure about Google as Business Entity in the future, from Henry Blodget:
"...by targeting Microsoft's crown jewels, Google is risking not only failure but its own monopolistic dominance of its core business--search. Selling and servicing technology solutions is a fundamentally different business than selling and providing advertising solutions, and will eventually require the creation of an entirely new sales and service organization. No company in history has dominated the hearts and minds of both marketers and IT buyers, although several have tried. Even with Google's awesome talents and power, therefore, success is far from guaranteed. Especially because the opponent in question, a sleeping giant that has so thoroughly dominated its industry that not one but two governments were forced to try to stop it, won't likely give up without a fight."
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