In Knowledge Economy one of the most important functions is to store, organize and search all relevant and available data - GOOGLE is the best here in this Commodity business. User can always switch to another Producer of this service, competitor is just click away and switch cost is zero. But the real value will be always with content producing agents in this economy, knowledge will be important and not the transportation of it, as soon as delivery will be abundant uniqueness of any particular participant in this sector will be diminished and their valuation will be on the normal "industrial" level. Content Producers meanwhile will be starting to fight for their Copyright right, because for them it is matter of survival:
http://money.cnn.com/2006/11/23/news/international/google_france.reut/index.htm?postversion=2006112311
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